Establishing an online presence for your brand is essential. After all, you’ll have a hard time maximizing your sales numbers if nobody is able to find you on the Internet.
Growing your presence online involves more than simply running ads, however. Creating blog content is one of the most effective ways to help you get your name out there.
It also comes with plenty of other positive attributes. Let’s explore everything you need to know about the benefits of blogging.
1. Blog Content Doubles as Content for Social Media
A commonly overlooked aspect of blog content is the fact that you can link to it on your social media accounts. Not only does this provide you with content for social media posts, but it can also help bring your followers to your website.
It’s also worth noting that posting blog content on social media is a great way to get your audience to share your posts. Although it can’t be guaranteed, there’s always the possibility that your shared post goes viral.
For instance, let’s assume that one of your followers on Facebook decides to share a post you made. However, they also have over 500,000 followers of their own.
It should come as no surprise that this can bring a large number of new users to your blog within a short period of time.
2. Drive More Traffic to Your Website
Driving traffic to your website is often more complex than it sounds. As previously mentioned, running online ads is always an option.
However, these results typically dissipate once you stop allocating money toward them.
Instead, blog content can help people find you on their own while using a search engine. This is partly facilitated by including specific keywords that your audience is searching online.
To elaborate, let’s assume that you own an athletic apparel brand that specializes in running shoes. Some of your target keywords might include:
- Men’s running shoes
- Best running shoes for men
- Most comfortable running shoes
- Best shoes for a marathon
Of course, the keywords you focus on will highly depend on the product/service that you offer. These keywords can also be used as the foundation for your blog content.
Using the above scenario, you could write an entire article that centers on what attributes to look for in comfortable running shoes.
3. Establish Yourself as an Authority
There’s plenty to be said about the benefits you can experience from establishing yourself as an authority. By providing information that offers your audience something of value, they’ll begin to hold your brand in higher esteem.
In context, this could involve offering an expert opinion on the current conditions of your industry. Or, you could offer a guide that helps them get started with something they might otherwise have difficulty with.
Regardless of what you choose to provide, it will play a large role in building trust with your audience. Over time, this can lead to increased engagement with your content, and it can even lead to an increased number of sales.
4. Lay the Foundation for Long-Term Results
As your blog grows, so will your presence on the Internet. Having more content available for users to encounter will especially increase the chances that they make it to your site.
This is particularly true if your blog includes a diverse range of topics.
While you may not see a surge in traffic within the first month, you’ll be laying the foundation for long-term results by prioritizing blog content.
As your ranking on Google begins to climb, it will be easier for your new blog posts to rank highly, as well. You can think of individual blog posts as seeds that will eventually grow into a widespread network of content.
At some point, you may even find yourself in a situation where most of your inbound traffic comes from your blog. This will allow you to expand your marketing efforts, try out different tactics, etc.
5. Lead Conversion
You don’t always need to set up a landing page in order to convert your leads. Blog posts are great ways to do so, as you can include relevant information about your offer as well as a call to action button at the end of the post.
It’s important to note that not all of your leads will convert through your blog posts. However, it can provide you with an additional avenue when it comes to lead conversion in addition to your landing pages.
At the very least, your blog content will provide the other benefits listed above (shareable social media content, establish authority, etc.).
6. Gain More Insight Into Your Audience
As your blog grows, you can take a look at your analytics to determine what type of topics are most popular with your audience. This will provide powerful insight into the information they are looking for online.
You can then use this information to help craft your topics in the future. Over time, this will help ensure that you generate as much traffic as possible to your blog.
Additionally, you can begin to phase out topics that do not perform well so you can avoid dedicating time to something that doesn’t offer the greatest return.
The Benefits of Blogging Can’t Be Ignored
When implemented correctly, blogging can be a powerful tool that your business can leverage. The benefits of blogging have the potential to drastically improve your company’s performance.
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