Lethal
Managed SEO Case Study
Lethal was born in 2002 with one simple purpose:
To shake up the way digital marketing works for small businesses.
Their mission? To grow your business to its fullest potential.
How? Through deadly design, razor-sharp strategy, and content that speaks directly to your consumer.
Ready to dominate? Lethal is too.
https://lethal.com.au
You just need to follow Google’s guidelines.
Many SEO providers don’t. They attempt to shortcut their way to higher rankings. At jamessowers.com, we focus on compliant, white-hat practices that result in long-term, stable rankings.
We offer a singular workflow and set of deliverables for SEO.
For this client, jamessowers.com focused on:
- Weekly Blog Content
- On-Page Optimization
- Custom Outreach
Our weekly content is designed to attract traffic from intent-driven search terms, with internal linking to help rank primary pages.
Our optimization ensures the site delivers an excellent experience to visitors. We address all on-page and technical issues, optimizing for both target keywords and user experience.
Our custom outreach targets media sites that are either local to the client or relevant to their industry where their target customers are likely to read. Competitors are often referenced in the link placements we secure, which link back to our weekly blog content.
This approach aligns with what Google wants. They prioritize activity, genuine experiences for their users, and authentic references from sites that are either local or industry-relevant.
As a result, the client saw:
- First-page and first-place rankings on multiple target keywords
- Consistent organic traffic growth
- Consistent improvements in organic traffic quality
- Growth in conversions from organic search
Looking for the same results? Get started on our free trial today to receive keyword recommendations, a plan for your site, and a custom article from our content team.