James Sowers Digital Marketing

WordPress Maintenance: Essential Tasks You Should Not Skip

If your business' site uses WordPress, then it's vital that you not only perform WordPress maintenance but that you also have a regular monthly schedule of the most important maintenance to your site.

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Video Transcript:

You want your website to have a great user experience and get ranked well by the Google algorithm. And when you perform the following WordPress website maintenance routines below, you can rest assured that you will achieve those goals. Keep watching!

SITE BACK UP

It’s a great idea to install an automatic backup plugin to your WordPress site so that your data is routinely stored. However, you should still manually check the backup yourself to make sure the plugin is working smoothly. If you regularly add new content, like blogs, to your website, you should make sure it is backed up weekly. If your website doesn’t change that month, you can add this task to your WordPress monthly maintenance list.

TEST SPEED AND PERFORMANCE

When you add new content to your website, you run the risk of having a slower load time. Google doesn’t like when web pages take too long to load, so it’s doesn’t feature them prominently in search results. Go through your most visited pages one by one and make sure they are still loading quickly. You should also test the plugins you use on each page and make sure there are no glitches. The sooner you catch errors, the sooner you can fix them and speed up your site. Try to do a complete performance check of your site once a month.

REMEDY BROKEN LINKS

When a link is broken, it leads the user to a 404 error page, which no one likes to see. Too many broken links is also another SEO killer, so it’s a good idea to routinely check all of your links. You should particularly pay attention to your most popular blogs and web pages, especially if they were published a long time ago. This rule applies to internal links as well. If you delete a web page, you need to make sure you remove or replace any links to that page from other pages on your WordPress website.

UPDATE THEMES AND PLUGINS

Your theme is a crucial part of your website, and it can start running slowly when you don’t update it often enough. Anytime you get a notification that there is a new version of your theme, you should update it promptly. The same rule applies to your plugins, and even WordPress itself. On your dashboard, there is an “Updates” button on the toolbar where you can see all the files on your website that are due for updates. Check this section regularly to stay on top of the latest version of your WordPress theme and plugins.

TEST YOUR FORMS

If you have a contact form on your WordPress website that allows visitors to sign up for your newsletter, make sure it never malfunctions by testing it regularly. You should be able to avoid malfunctions by updating your email plugin often, but it never hurts to test it just in case. When your forms don’t work, your website seems confusing and unprofessional to a new visitor. Plus, if you use your website for sales, a broken check-out form means a loss of profits. We recommend testing your forms manually, but there are plugins that you can install that will test them automatically on a set schedule. Installing a plugin like Pingdom can make sure you never lose a sale because of a broken form.

RESET YOUR PASSWORDS

You should change your WordPress account password a couple of times a year. Additionally, change any other passwords for accounts you use that are related to your WordPress website. For example, your email service, Shopify, and any other databases.

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